Who is Charlie?

Charlie was as much an idea as he was a man. An essentialist before being an essentialist was cool. Charlie was impeccable yet subtle in his style and his grooming routine was no different. He took pride in never using shaving cream or any other chemical laced products. He styled his hair even when he didn't leave the house all day.

House of Charlie is an attempt at bringing that charisma and vibe to everyone.

Decentralization is an important part of our philosophy. We envision a world full of small brands creating products that are actually good for us instead of everyone depending on a few giant corporations to supply us with cheap products made of chemicals and sold in plastic bottles. The more small brands and businesses there are, the more options we all have to pick the best products for ourselves.